11 Reasons Why Restaurants Should Have An Online Ordering System


Transparent System 

Taking orders over the phone might make it uncomfortable to ask what will be the bill. Even if you have a menu card, taxes amount is not mentioned so you are not clear of exact amount. With a restaurant online food ordering system, customers will know what they are ordering and what will be the cost. Chances are they order more as they know costs incurred.

Settled Change Issues 

When ordered online, customers can pay online using different payment gateways, credit/debit card, cash on delivery by mentioning how much change is needed, tip to the restaurant. This helps to resolve change issues between restaurant and a customer.

Workforce Productivity 

Think how much your employees spend time in taking orders over the phone. There is a higher likelihood of miscommunication usually due to the noise, either in the restaurant or on the other end of the line, all it takes is one simple mistake to compromise an order and frustrate a customer which in turn forcing employees to stay on the phone longer to endure that they have gotten the correct order before hanging up. By developing online food ordering and delivery system for restaurants, people will spend less time on calls and invest that time in preparing those orders for pickup or delivery. Pre-ordering feature helps to place orders beforehand by setting date and time which in turn helps restaurant staff to prepare large orders in advance.

Order Accuracy 

As miscommunications occurs while placing orders over the phone, restaurant online ordering system allows customers to select food items as they want. This order is sent directly to restaurant’s printer or POS system with no misunderstanding. Being able to take order straight from the printer or POS will reduce inaccuracy and bad reviews.

Build Database  

Customers signs up when placing orders from website or app which captures customer’s details like name, email ID which is saved in database. This data can be used to communicate with your customers by encouraging them to order again through email marketing, loyalty programs, festive offers. This is not possible when you take orders over the phone as you often receive only phone number and delivery address. Placing orders on call is a manual process where orders has to be saved manually which in turn takes time and efforts.

Business Growth 

Online presence makes you visible to clients who never heard or saw an ad about your business and who would probably never come at your restaurant. Building an online ordering system for restaurants helps to bring you clients at your restaurant or order online. Providing a seamless and easy-to-use online food ordering and delivery system will create a better experience for customers, resulting in an increase in sales.

Reach Target Audience 

You may ask yourself – Is it fine to build a website without and online ordering option? Well, yes but then you will reduce cash flow opportunity. Most of the times, it happens you have heard many positive reviews about the restaurant and you stay far from that place. Here, customer can order food online and your delivery agents will deliver food to the customer. Otherwise also customer will order online even if he stays near to the restaurant and is tired of going out or just wants to relax at home eating and watching match. Whether you are in break at office, stuck in traffic or riding the bus, food delivery management system makes it possible to place orders virtually and get it delivered quickly and painlessly. Keeping delivery agents is important in this situation so there is a probability that customers will order on regular basis.

Powerful Analytics 

Once you have built database of the customers, you can use analytics offered with online food ordering services to track ordering patterns of the customers like how frequently they order, what they order. This helps to offer tailored promotions and modify menus based upon the liking of the customers. You may consider using your own or partnering with an existing online food ordering system, whichever you choose it will definitely help you in your business.

Menu Management 

You can make instant real-time changes to your menu and design whenever you want which will impel your customers to order from you every time they see it. There is a saying – the first bite is with the eye so uploading appealing images, adjusting menu offerings will enable customers buy from your restaurant online ordering system more and more which is not possible if orders are made over the phone.

Saved Reports 

All the earnings made till date will be saved in the database. You can easily import file whenever needed. If you are an owner and you want to give share to the restaurant registered on your system, you can easily release money by checking how much share each restaurant has received. Reports of money received, customers data, restaurants data, reviews and ratings are saved in the database.

Zero Errors 

With online food ordering and delivery system, there is hardly any error – be it an order calculation from staff member or a customer, orders placed by the customers or delivery made by the delivery agents. All these are checked before checkout page and they are received in a well-formatted manner which makes it easy for the kitchen staff to process. Everything automatic helps customers, receptionist, kitchen staff, delivery agents in hassle free delivery and customers are happier with getting their desired food. 

Interested to commence Online Food Ordering and Delivery System?