We are surrounded by people who are busy in work life, few are lazy, shy, or foodie. Each individual expects everything on fingertips as we live in a digital world. On average, orders placed online are 18% higher than those placed by phones.
Pizza Hut’s target market includes adults 20 to 54 years old who socialize and have families. Children are a big part of our market, at a third of the population in this area. Ages 4 to 19 prefer pizza over any fast food and often influence family dining decisions. According to one study, 93% of the U.S. population eats pizza.
Having pizza online ordering and delivery system makes it easy to select pizza as you see the entire menu on the website or app and more the menu items you see there is a probability you order more and get it delivered.