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Domino’s like Pizza Ordering System – Everything you need to know

Domino’s like Pizza Ordering System – Everything you need to know

Pizza is the best comfort food for many people. It is suitable for almost every occasion from winning a race to a broken heart. Probably that’s the reason pizza is the most loved food in the entire world. According to British insurance company money beach, the Italian dish is the most popular Google search among online users who looked up takeout options. After examining Google search data in 109 countries, pizza is the top takeout search in 44 countries. Hence, there is no doubt of success in the pizza business. Even better when you make this business online. In this blog, we will walk you through how to set up an online pizza ordering system.

Why is being online great for your pizzeria?

Customer Expectations

Pizza chains reported a 60% increase in customer spending from online orders vs. phone orders. The pizza ordering app and pizza delivery app allow customers to take their time and order pizza when they want, enjoy the deals, and get it delivered to their homes.

Improved Process

An automated system makes day-to-day operations more efficient for a restaurant, customers, and drivers. By giving complete control to the customer to place an order, you can streamline pizzeria operations of order acceptance, pizza preparation, and deliveries.

New Revenue Medium

Domino’s CEO Ritch Allison says more than 75% of sales at Domino’s are now coming through digital channels (source). A new demographic of customers, who may not otherwise visit your restaurant, can contribute to your revenue. Different add-ons, toppings, recommended products can influence your customers to order more.

What are the components of an online pizza ordering system?

  • Online ordering website and app
  • Dedicated panels for admin, pizzeria, and driver
  • Order handling app for pizzeria
  • Driver app to manage the deliveries

All these components must be user-friendly to handle by non-technical persons. It is good to have apps compatible with android and iOS devices.

How to enhance your online business?

  • Features like half and half pizza, combo packages, make their own pizza
  • A menu that stands out
  • Attractive pizza pictures in the food menu
  • Social media integration for a hassle-free registration
  • Robust push notifications
  • Multiple payment methods
  • Voice call option
  • Enable dine-in, pickup, and delivery
  • Contactless Delivery
  • Loyalty program
  • A variety of discounts

How to make your brand stand out from the digital crowd?

If your branding is done right, your online ordering system will stand out from the crowd. There are multiple ways to do it. Let’s check them below –

A Variety of Colors

Colors are as important as a logo. Choose colors that represent your brand well and portray your message positively.

Unique Selling Proposition (USP)

The crux of the business is USP. Domino’s USP is guaranteed delivery within 30 mins. It does not penalize its drivers for late delivery.  You can decide marketing statement to sell pizza to prospective customers. Unless your target market understands your USP, they may never know why yours is the business they should buy from.

Build a Storyline

Do you have a spellbinding story? Tell customers what lead you to this idea? What was the process from getting started till here? Customers love stories. Make sure this story comes out clearly on social media platforms.

Search Engine Visibility

When SEO is implemented in the right ways, it maximizes your chances of getting discovered by potential clients as they search for the best local pizzerias. It is also a great way to promote business and services to local clients.

Social Media Presence

Having a social media presence boosts brand awareness. You can create your audience with valuable content. It is a way to communicate, meet consumer needs, and build trust before you establish a direct relationship.

Investment in technology is a key ingredient to your growth as a business. Online ordering and delivery system is one of the driving forces behind long-term growth in the modern food business world. This is simply because technology helps expedite numerous processes. If you want to make profits with the pizza business, contact us to know more.

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