As a local restaurant owner, your main focus is on chefs, ambiance and staff. But what if there are no customers?There is no point in investing so much of money if there is no good amount of ROI. How one should attract customers to your restaurant?
To call in customers
Consider your friends have visited restaurant and loved the food and informed you. Now you are eager to visit this place. What will be your immediate action? Find a website on Google? And what if the restaurant doesn’t have a website?? Chances are you will look for another restaurant and make a reservation. Only word of mouth is not enough these days. World has moved towards the internet and everyone wants quickly and at their fingertips and website is the basic way to communicate your existence. Make sure it’s a good one that attracts customers and holds them back.
Low Advertising Costs
Print ads and commercials are expensive. Building a brand online takes time and having a website is a good start and a necessity too. On website, you can display an endless information at a fraction of the cost. Information is available 24/7 to anyone with internet access.
Build your brand online and take control
Marketing on aggregators might be an easy way to list your brand online but in the end you are not promoting your brand but theirs, Also they have a specific format or space where you can display your information. Why spend money in funding promotions when you can build your brand yourself ? On your website, you can control and add all the relevant integrations you want for reservations, feedback. reviews, pictures etc.
To present Information about Menu, Opening Times and Special Offers
A website gives you a platform to provide the basic information your customers may need to know about your restaurant including opening hours, directions, payment methods and more. You can decrease the amount of time of staff they spend answering phone calls by mentioning these basic questions on website. You can also keep customers aware of any promotions such as – lunch deals or festival offers. Putting reviews on the website will help customers to make their final decision whether to visit your place.
Visibility and Awareness
An attractive website gives you a chance to showcase who you are. High quality images of mouth watering food items, chefs, restaurant’s different places like dining room, bars etc will give customers an idea of what they will get before visiting your place. This includes product, place, price, physical evidence, people which are factors for marketing mix.
Differentiate your Business from others
If your competitors have an online presence it only makes sense that you should too. If you don’t have a website in this age, people will quickly assume something is off. Lack of a website may also suggest that you are no willing to invest into your business. A well-presented easy to use website will help you highlight what you do well and may persuade customers to pick you over alternatives.